Global Smartwatch Market: Samsung Suffers, Google Rises, Apple Leads

According to a report by Canalys, Google ranked second in the global smartwatch market in the fourth quarter of last year and beat Samsung which dropped to third place. Apple still remains the leader.

Deliveries of smartwatches in the fourth quarter of 2022 decreased by 18% and reached 50 million units. Apple's shipments were down 17%, but it remained the market leader with a market share of 27.5%. Google's Pixel Watch helped it rise to second place with a market share of 8%.

Canalys analysts also call Xiaomi and Huawei among the market leaders, but deliveries of both companies also decreased this quarter. The smartwatch market is expected to grow in 2023, but the figure will not exceed 2%.